The Downtown Holland office is a municipal department of the City of Holland.
The office includes the Principal Shopping District (PSD) and the Downtown Development Authority (DDA). The PSD oversees marketing, events, promotions, and public relations for Downtown Holland. The DDA oversees downtown development, parking, signage, snowmelt, and the streetscape program. Meet our staff below and don’t hesitate to reach out if we can assist you!
Kara de Alvare
PSD Coordinator
k.dealvare@cityofholland.com
616.796.0472
Jeff Genova
DDA Coordinator
j.genova@cityofholland.com
616.355.1134
Jill Raywood
DDA & PSD Office Assistant
j.raywood@cityofholland.com
616.355.1050
Alayna Cook
Marketing & Events Assistant
a.cook@cityofholland.com
616.796.1210
