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Meet the

Downtown Holland Staff

The Downtown Holland office is a municipal department of the City of Holland.

The office includes the Principal Shopping District (PSD) and the Downtown Development Authority (DDA). The PSD oversees marketing, events, promotions, and public relations for Downtown Holland. The DDA oversees downtown development, parking, signage, snowmelt, and the streetscape program. Meet our staff below and don’t hesitate to reach out if we can assist you!

Kara de Alvare

Principal Shopping District (PSD) Coordinator
k.dealvare@cityofholland.com
616.796.0472

Jeff Genova

Downtown Development Authority (DDA) Coordinator
j.genova@cityofholland.com
616.355.1134

Jill Raywood

Office Assistant
j.raywood@cityofholland.com
616.355.1050

Andrea Bork

Special Events Coordinator
a.bork@cityofholland.com
616.355.1058

Kemri Hilton

Digital Marketing Coordinator
k.hilton@cityofholland.com
616.355.1124